At Untamed, we believe that providing high-quality, delicious food for your cat shouldn't come at the planet's expense. We're deeply committed to ethical and sustainable business practices, working hard to preserve our world for future generations of feline friends (and humans!). Discover how we put our values into action.

Our Core Ethical Certifications

We don't just talk about ethics; we're independently verified! We're incredibly proud to be:

• A Certified B Corp: This rigorous certification means we meet high standards of verified performance, accountability, and transparency across our operations – from employee benefits and charitable giving to supply chain practices and input materials. The 'B' stands for 'Benefit for All', signifying our legal commitment to ensuring our operations benefit all people and pets connected to our work.
• A 1% for the Planet Member: We're part of a global network dedicated to environmental impact. This means we donate 1% of our annual revenue every year to certified nonprofit partners focused on environmental sustainability, conservation, and social impact.
• A Top 200 Ethical UK Business: Certified by The Good Shopping Guide, an independent organisation that evaluates brands based on their ethical and sustainability practices. We're proud to have earned an excellent ethical score in their Ethical Cat and Dog Food Ratings Table, successfully passing their strict ethical benchmark.

What Our Commitment Means in Practice

Our dedication to sustainability and ethical practices runs through every aspect of our business:

• Fighting Pollution & Protecting the Planet: Through our 1% for the Planet partnership, we actively support carbon reduction initiatives, funding projects that focus on:
  • 🌱 Reforestation & habitat restoration: Helping to restore natural ecosystems and absorb CO₂ from the atmosphere.
  • 🌊 Marine conservation: Protecting ocean environments and promoting sustainable fishing practices.
  • 🔋 Renewable energy & carbon offsetting: Supporting initiatives that reduce emissions and promote clean energy solutions.
• Sustainably Sourced Ingredients: All our meat and fish are sourced with sustainability in mind, and all our fish is dolphin-friendly.
• Conscious Ingredient Choices: We choose ingredients that actively minimise negative impacts on other species and ecosystems.
• Ethical Partnerships: We work exclusively with other fully vetted, purpose-led businesses and factories that align with our ethical standards.
• Responsible Packaging: Our packaging is designed to be recyclable and non-toxic, minimising environmental harm.
• Community Involvement: We actively get involved in community initiatives in the areas where we operate.
• Internal Culture: We're building an internal culture that prioritises the health, wellbeing, and happiness of our team members.
• Our Driving Mission: Ultimately, we're driven by our mission to help cats live their best nine lives, ensuring our practices contribute positively to their world.

We are committed to continuously improving our sustainability efforts, always striving to do better while providing high-quality, ethical food for cats. When you choose Untamed, you're not just choosing great food; you're supporting a business dedicated to making a positive impact.