What’s New With the Recipes?

We’ve evolved our dry food range to offer even better nutrition and flavour for your cat. Our new recipes feature upgraded ingredient profiles and a delicious freeze-dried coating to boost palatability. Here’s what’s changed:

🐟 Fish Feast Coated Kibble (Previously Fresh Fish)

Now coated with freeze-dried salmon for added taste.
Contains 78% Salmon, Trout & Chicken — a high-quality, protein-rich blend.

🍗 Poultry Packed Coated Kibble (Previously Fresh Chicken & Rabbit)

Now coated with freeze-dried chicken for enhanced flavour.
Contains 77% Chicken & Duck.

Note: We’ve replaced rabbit with duck after customer trials showed improved palatability and enjoyment for most cats.

New Bag Sizes & Pricing

With the recipe refresh, we’ve introduced new bag sizes designed to offer both convenience and choice. While the formulation has improved, we’ve worked hard to keep pricing fair and transparent.

Our previous 1kg bag has now been replaced by:

800g bag - £10.00

2kg bag - £22.00

These sizes give you more flexibility, whether you prefer smaller, fresher bags or a more economical, long-lasting option.

Getting the Best Value

If you’re looking for maximum cost-effectiveness, the 2kg bag offers the best price per gram, working out at £0.011/g. It’s the most economical way to feed your cat our upgraded dry recipes while enjoying all the nutritional benefits and improved palatability.

For everything you need to know about our new Dry Food launch, click here.