We're incredibly proud to launch our new and improved dry food recipes, which stand out for their exceptional quality and enhanced nutrition:

Powerfully Protein-Rich

Our recipes are designed to align with your cat's natural carnivorous diet, delivering higher levels of the key nutrients they need.

• Exceptional Crude Protein: Both new recipes now contain 43% Crude Protein (up significantly from 35-36% in the old recipes).

• Optimal Fat Content: We've increased the fat content to 23% Crude Fat (up from 15-16%), providing a high-quality energy source suitable even for cats prone to obesity when portion-controlled.

• High Animal Content:

  • Fish Feast Coated Kibble: Contains 78% Salmon, Trout, & Chicken.

  • Poultry Packed Coated Kibble: Contains 77% Chicken & Duck.

Note on Animal Content Percentage: While the percentage may appear lower than the old 85%, this is due to a more transparent calculation method. We now base the percentage on the dry matter content, rather than including the water content, giving you a more accurate representation of the superior, animal-based ingredients used.

Key Enhancements

We've made specific improvements to palatability and ingredient sourcing:

• Irresistible Freeze-Dried Coating: Each kibble is now dusted with a tasty freeze-dried chicken or salmon coating, adding a burst of natural flavour that was devoured by 100% of taste testers!

• Simplified, Purposeful Ingredients: We've streamlined our formulas, using fewer, more targeted ingredients to deliver maximum nutrition and taste. Meat and fish remain the first ingredient.

• Mixed Meat/Fish Sourcing: We now use a mixture of fresh and dehydrated meat/fish. This blend ensures concentrated flavour and protein content while preventing the kibble from becoming brittle and hard to digest, guaranteeing maximum palatability and digestibility.

• Rabbit-Free Poultry: We swapped rabbit for duck in the Poultry Packed recipe, based on trials that showed duck offered superior palatability for cats.

If you have any questions about our dry food or anything else, don't hesitate to reach out to our Customer Support team!