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Why We Chose to Support Blue CrossUpdated 2 months ago

Cats deserve better, and sometimes that goes far beyond what's in their bowl. That's why we're proud to be supporting Blue Cross again in 2026 - a charity whose work sits naturally alongside our own mission: helping animals live happy, healthy lives.

This year, we're donating £30,000 by committing 100% of the profits from this Limited Edition batch, once production, packaging and distribution costs are covered.

Every Limited Edition sleeve helps us get there - good food, doing good beyond the bowl.

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